[Podcast] Marketing Land Live #38: Facebook’s measurement mistakes with Jeanne Bright of DigitasLBi

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Facebook has suffered a significant black eye after three revelations in recent months that the company has been misreporting some of the metrics that publishers and advertisers use to figure out the success of their ad campaigns, native videos, Instant Articles and more. It’s creating a trust issue where advertisers and publishers are wondering what it’ll take to make sure Facebook’s future reporting is accurate and reliable.

Our special guest this week is Jeanne Bright — VP, Group Director and Paid Social Practice Lead at DigitasLBi, one of the biggest marketing and technology agencies in the world. They have a lot of big clients who spend a lot of money with Facebook, so it’ll be important for Facebook to listen to their concerns and make sure the metrics problems don’t continue. In this week’s show, Bright discusses the need for third-party verification of Facebook’s data and whether these problems will affect advertiser spending on Facebook.

This episode runs a little more than 42 minutes. You can listen to the show below, and be sure to scroll down for this week’s Show Notes, with links for more information.

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Show Notes

FAQ: Everything Facebook has admitted about its measurement errors

Facebook discloses new measurement errors, continues to hone its math

In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability

WSJ: Facebook Overestimated Key Video Metric for Two Years

Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.




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