Pinterest streamlines Promoted Pin process with new Promote button

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Pinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go from viewing a pint to promoting it across Pinterest.

The new Promote button will quickly pull up the information from a pin and give brands everything they’ll need to advertise in a simple modal form.  Once an advertiser clicks on a brand, they’ll then be able to input:

  • Campaign name
  • Destination URL
  • Daily budget
  • Currency
  • Campaign duration
  • Keyword targeting

Marketers will also see the maximum that they’ll be paying per click before they push live. Once the Promoted Pin is active, changes can be made in the Pinterest Ads Manager.

This echoes Facebook’s boosted posts due to the simplicity and quickness to implement. According to Pinterest, the new Promote button can help advertisers launch a campaign in under 9 seconds.

For more information, see the official blog post or the new Pinterest guide on creating great pins.




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