NewsWhip opens up its history to show the social lives of stories

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NewsWhip tracks how stories spread on social media, a critical factor for publishers these days.

To give publishers and others more insight into what content most engages readers, the Dublin, Ireland-based company has now opened up its archives for searches.

Called NewsWhip Analytics, this beta version covers the content that NewsWhip has tracked since January of 2014 through its real-time Spike platform.

[Read the full article on MarTech Today.]




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