July 19, 2016
Reaffirming its commitment to being an open platform, Hootsuite today announced integrations with a range of leading content sources. This effectively builds a bridge between digital asset management and social publication for users of Hootsuite and the content partners.
The content/DAM systems mentioned in the announcement are:
- Google Drive
- Media Valet
- Microsoft One Drive
The list represents leading cloud storage vendors and DAMs, as well as a specialist image service (Flashstock) and a content discovery tool (UpContent).
Hootsuite users will now be able to access digital assets stored on any of those souces from within the Hootsuite dashboard, facilitating curation, scheduling and publishing of content, especially images, gifs and videos. This is seen as powerfully reinforcing the platform’s social marketing potential, given evidence that social posts with visual content have vastly increased engagement over text-only posts. (For example, Adobe estimates that Facebook posts with images produce a 650 percent higher engagement rate than regular text posts.)
In a press release, Hootsuite said: “(This) integration with leading content source partners—whether they’re digital asset management platforms or content repositories—makes it seamless for customers to access their digital assets, anywhere and at anytime. With easier access to content, organizations can better engage with customers, quickly implement social marketing campaigns or offer improved customer support.”