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News Update

Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled...

Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled...

Data and Ops: At the Core of Marketing

September 19, 2017 ...

Pinterest opens self-serve version of Pin Collective branded-content program

Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded...

B2C CRM Drives Personalization for Fashion Retailer

September 19, 2017 ...

Facebook will block advertisers from changing link previews, but hasn’t yet

Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on businesses’ ability to...

In-Person Marketing Gets Connected: Part 1

September 18, 2017 ...

How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers,...
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